1. About these terms
These Terms & Conditions govern your use of the Arfalytics website and any services you engage Arfalytics to provide. By using the website or agreeing to a service proposal, you agree to these terms.
Any project-specific scope, fees, deliverables, or timelines agreed in writing will apply together with these terms. If there is a conflict, the written project agreement will apply to the extent of that conflict.
2. Website use
You may use this website for lawful purposes only. You must not misuse the website, interfere with its operation, attempt unauthorised access, or use its content in a way that infringes another person's rights.
Website content is provided for general information. It may not always be complete, current, or suitable for your particular circumstances.
3. Services
Arfalytics may provide Google Ads services, Google Business Profile optimisation, landing-page or website work, and other digital marketing work agreed with a client.
Meta advertising services will only be provided where they are specifically agreed in writing. No service is included merely because it is mentioned in these terms.
The precise scope of each engagement, including deliverables and responsibilities, will be confirmed in writing before work begins.
4. Google Ads services
Google Ads work may include campaign setup, keyword or audience planning, ad and landing-page recommendations, monitoring, and optimisation, as agreed for the engagement.
Advertising performance depends on factors outside Arfalytics' control, including competition, search behaviour, platform policies, budgets, website performance, and the accuracy of information supplied by the client. No particular result is guaranteed.
5. Google Business Profile optimisation
Google Business Profile work may include profile review, recommendations, updates, and optimisation activities agreed with the client.
Google controls its platform and may review, change, suspend, restrict, or remove profiles or features. Arfalytics cannot guarantee approval, rankings, visibility, reviews, enquiries, or continued availability of any platform feature.
6. Landing pages and website work
Website and landing-page work will be based on the agreed scope and the materials, instructions, access, and approvals provided by the client.
The client is responsible for checking and approving content, prices, contact details, claims, legal notices, and other information before publication. Delays in feedback, access, or approvals may affect delivery timelines.
7. Payments and advertising spend
Fees for Arfalytics' work will be agreed with the client in writing. The client is responsible for paying those agreed fees.
Advertising spend paid to Google, Meta, or another platform is separate from Arfalytics' fees unless expressly agreed otherwise. The client remains responsible for the advertising budget and any charges imposed by the relevant platform.
Arfalytics does not control platform billing, exchange rates, taxes charged by a platform, or changes to advertising costs.
8. Client responsibilities
The client must provide accurate information, timely decisions, necessary access, suitable images and content, and any approvals required for the work.
The client is responsible for ensuring that its products, services, claims, offers, contact information, data collection, and advertising instructions are lawful and accurate. The client must have the rights and permissions needed for materials it supplies.
9. Third-party platforms
The services may use or connect with third-party platforms, including Google, Meta, website hosting providers, analytics tools, communication tools, and other services selected for a project.
Those platforms are controlled by their respective providers and are subject to their own terms and policies. Outages, policy decisions, account restrictions, technical changes, or data practices of third parties are outside Arfalytics' control.
10. Intellectual property
Each party retains ownership of intellectual property it owned before an engagement. The client is responsible for obtaining permission to use materials it supplies.
Unless a written agreement says otherwise, Arfalytics retains ownership of its pre-existing methods, templates, processes, know-how, and reusable materials. Any use or transfer of project deliverables will be governed by the written project agreement and the agreed payments.
11. Confidentiality
Each party should protect non-public information received from the other party and use it only for the relevant engagement. This does not apply to information that is public, independently developed, already lawfully known, or required to be disclosed by law.
12. Limitations of liability
Arfalytics will provide services with reasonable care and skill, but cannot control third-party platforms, internet services, market conditions, customer behaviour, or the results of advertising and optimisation work.
To the extent permitted by law, Arfalytics is not responsible for indirect, incidental, special, or consequential loss, or for loss arising from third-party platforms, advertising spend, missed opportunities, or business decisions made by the client based on the services.
Nothing in these terms excludes or limits liability that cannot lawfully be excluded or limited.
13. Changes to these terms
Arfalytics may update these terms from time to time. The updated version will apply to future use of the website and future engagements from the date it is published. Changes will not automatically alter a written project agreement already in force.
14. Governing law
These terms are governed by the laws applicable in India. Subject to any mandatory legal requirements, disputes relating to these terms will be handled by the courts with appropriate jurisdiction in Hyderabad, Telangana.
15. Contact
For questions about these terms or an Arfalytics engagement, contact Arfalytics on WhatsApp or by phone at +91 8074044767.